How Adsense Works
By: Dave Templeton
Online advertising can make or break the income of a website. Google Adsense is an advertising program designed to help website owners in generating revenue from their sites. While many individuals sell products online, Adsense is the primary income source for thousands of websites. In fact, for many people with websites, Adsense is the only way their sites really make any money.
Google scouts for advertisers for the site, and the user receives payment based on valid ad clicks. Because Google deals with all parties, making money is much simpler.
Placement of ads is also a factor in their success. Links related to a headline generate the most traffic when they are directly below they headline they relate to. This headline slot is best reserved for the top-paying advertiser. Because the page owner gets to choose the style of the page, this also means they will choose where the ad links will go. This helps make it easier for the advertisements to blend in with the format of the site and therefore not look like a classifieds page.
The phrase "content is king" may be overused but really holds true. Quality original website content is a key factor in making a profit on the internet. In the end, income through Google Adsense relies on traffic, beginning with those visitors that the site owner knows personally, and spiraling outward. As the amount of traffic grows, the site will attract better-paying advertisements. You should consider ads on all pages, except possibly contact, privacy policy or this type of non content page.
If creating a website, advertisements should be placed on each page (except possibly contact, policy, and similar non content pages) so having many pages can be advantageous.
You will be surprised to find how much you can make using Adsense as a primary part of your online business!
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